|Chick Fil A efforts to Combat Child Obesity
If the President and Chief Operations Officer of a major food chain comes to town, you can bet it’s a big deal! Chick-fil-A’s President and COO, Dan T. Cathy, flew in for a VIP Premier Party which included 2012 VIP Membership cards, Cow calendars full of coupons, and complimentary valet parking at the Houstonian Hotel. The party not only premiered their new menu options but officially kicked off their new nutritious meal for kids, making it one of the healthiest in the nation being offered by a major food chain. It’s their ‘moove’ to the ‘Let’s Move’ initiative to combat child obesity.
One in three American children is considered overweight or obese. Children consume 31 percent more calories and 56 percent more fat, than their peers did 40 years ago. Due in no small part to the proliferation of readily available fast food restaurantssuch as McDonalds, Burger King and Pizza Buffets. The Centers for Disease Control report that Americans are choosing convenience over nutrition which will likely result in more children becoming overweight or obese.Chick-fil-A is the first national fast food chain to serve a healthier entrée’ in addition to new healthy side options, offering Grilled Chicken Nuggets as part of their children’s menu. Paired with the Fruit Cup and one-percent milk, the meal has only 210 calories and 3 grams of fat, an 86 percent cut in fat grams and a 56 percent calorie reduction over its previous offerings. The gluten-free Grilled Nuggets are made from a boneless, skinless breast of chicken. Their squeezable fruit pouch is also gluten free, all natural, and contains 100 percent pure fruit. It is 60 calories, 0 grams of fat and equals one serving of fruit. Improved Kid’s Meal beverage options will be changed to only feature one percent milk, 100 percent apple juice, Chick-fil-A’s freshly squeezed lemonade (30 percent DV vitamin C), or water as drink options.
This further demonstrates Chick-fil-A’s commitment to children as a part of its “Growing Kid’s Inside and Out®” Kid’s Meal program, nourishing their minds as well as their bodies with premiums that encourage interaction between children and their families, like Little Golden Books, VeggieTales CDs, Discovery Kid’s activities, and books adapted from the Martha Speaks PBS series.
It sounds like Chick-fil-A is ‘mooving’ in the right direction. Hmm…I wonder if there’s an age stipulation on the Kid’s Meal? It sounds ‘utterly’ delicious! To read more about Chick-fil-A’s new Kid’s Meal program view the Chick Fil A press release.
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